As we start to look towards a post-Brexit world, innovation has never been more important. If UK brands really want to compete on a global stage, which could be a real strategic move for businesses to grow when Brexit comes to fruition, they need to look at different ways to stand out from their competitors.
Dyson made number 32 in this article's global rankings and I loved the key elements that led to their business success: encourage everyone to be bold, take risks and learn from outcomes. Keeping innovation for the customer and investment in technology front and centre will help more UK brands make this list in 2018.
For brands that commit to innovation, there is a real opportunity to stand out from the pack. A notable example is Dyson (32nd in the ranking), which is Britain’s best performer in terms of overall brand health. Dyson topped the lists for innovation and purpose, as well as being the only brand to make it into the top 10 for the other metrics – communications, experience and love – as well.