It has taken such a long time for the penny to drop and perhaps we underestimate the complexity in fulfilling from a store location, however, the proverbial oil tanker is finally turning. Some of the challenges and answers detailed in this article ring so true to the journey of innovative delivery solutions such as On the dot. The High St can save itself with some disruptive thinking, some smart technology and a big helping hand from Local and Central government.
The decline of the High Street has been charted alongside the continued rise of the online market. But the two need not work against each other.