What UBER and Amazon are doing with driver recruitment and retention is not a new thing; courier companies across the world have been using this model for the last 30 years. However, what is changing now is how to use this model to support the consumer expectations of this millennial generation, where they want everything to be done on their terms and at their convenience. 

It is very easy for retailers to compete with Amazon and replicate this model through partnering with an outsourced courier company who can provide this kind of technical and operational nous out of the box.